The first digital press kit for AMC’s series, Mad Men, transitioning from traditional print to digital. Transformed the physical press kit experience to an interactive experience utilizing PHP, HTML5, CSS3, and jQuery to create a responsive single page flip book style app. The build included video players and integrated analytics. The experience was intended to be shared with media, influencers, and with fans through social channels and the AMC site. Ultimately increasing awareness and buzz around Season 7.
Role: Served as client facing lead developer on creative, production and QA testing, working with AMC’s directors of platforms and online development.