Watchwith is the TV industry’s standard for time-based (a.k.a. scene based) metadata. TV networks use Watchwith to create, control, and distribute deep metadata about their content. TV service providers use Watchwith data and software to power exciting new video products. Watchwith’s deep metadata creation platform combines the scale and power of machine intelligence with the editorial and creative control of high end video post-production systems.
For the CNET project I’ve built various interaction and animation events that would fire based on WatchWith’s timeline tool which fed the API. In layman’s terms: A client could use an easy timeline tool, like after-effects, to pick and choose which events take place on a screen whenever they wanted it to happen. In the USA example above, when the actress walks into the scene the client wanted a display advertisements for the shoes she was wearing and similar options.